magenta is a powerful, cloud-based insurance platform built to support the full policy lifecycle

Whether you're an insurer, broker, or distributor, Magenta helps you deliver seamless, compliant, and scalable insurance experiences.

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Travel Insurance

The original and still the most trusted product in the travel insurance industry worldwide

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Pet Insurance

Our biggest growing product in a sector which is constantly evolving

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Gadget Insurance

The newest product offering in Magenta to meet the demands of this emerging sector

01 Product
02 Distribute
03 Policies
04 Post Sales
05 Claims
06 API
07 Reports
06 Governance

01Product design

Designing and managing insurance products shouldn’t require a technical team. Magenta empowers users to configure schemes, benefits, and pricing with intuitive tools that support flexibility and control.

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Product

Scheme Design & Management
  • Create new schemes to reflect bespoke product offering
  • Version control
  • Benefit management
  • Document Template design function
  • Option / Add on management
  • Channel management
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Product

Rating & Pricing
  • In built pricing tool using Rate Sheet upload or Multi Factor Rating methods
  • Base, Medical and Option Rating
  • Multi Currency
  • Tax Handing
  • Commission, Broker / Agency, Fees, Discounts handling
  • AI-powered pricing integrations

02Sales & Distribution

Magenta supports a wide range of sales channels, helping you reach customers wherever they are. From aggregators to call centres, every journey is optimised for conversion and compliance.

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Distribution

Bespoke design
  • Bespoke Quote & Buy journeys tailored to your brand
  • Integrated medical screening and upsell options
  • Aggregator support (MoneySuperMarket, Comparethemarket, etc.)
  • Call centre tools with scripted workflows and quote tracking
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A bespoke “Quote & Buy” journey can be designed, delivered and hosted by Firemelon with full integrations into Magenta. Alternatively, all functionality can be made available via an API for Partners to integrate with should they wish to control the front-end website.

03Issue Policy

From quote to policy, Magenta ensures every step is tracked, secure, and customer-ready. Document generation and payment processing are fully integrated and compliant.

Policies
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Policies

Policy Issuance
  • Quote-to-policy conversion with revision history
  • Dynamic and static document generation (PDFs, emails, IPIDs)
  • PCI DSS-compliant payment options and telephony tools
  • Integrated email and SMS delivery
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Policies

Customer Delivery & Notifications
  • Integrated email and SMS delivery, Customer Portal integration

04Customer Experience & Post-Sales

Magenta enhances customer satisfaction with branded portals and flexible post-sale tools. Customers and agents alike can manage policies with ease and transparency.

Post Sales

Customer support
  • Branded self-service portal for viewing, amending, and renewing policies
  • Call centre tools for post-sale support
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Post Sales

Renewals
  • Configurable renewal functionality to fit client “strategy”
  • Automatic renewal Quote generation
  • Configurable reminder periods
  • Renewal document template designer
  • Manual or Automatic Renewals
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Post sales

05Claims Management

Streamline claims handling with a customer-friendly portal and powerful admin tools. The module simplifies submission, reduces manual intervention, and ensures full visibility throughout the claims lifecycle.

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Claims

Managing Claims
  • Branded customer self service claims portal
  • “AutoClaim” smart question set which allows client to tailor claims questions and recommended outcomes to meet their own needs
  • “AutoPay” functionality to automatically generate payments based upon configured rules
  • Case management and workflow for Claims handling teams
  • Automated tracking and audit history
  • Inbound and outbound document management tool integrated with third party AI scanning tools
  • Payment authorisation and export tools to process claims payments

06API & Connectivity

Magenta is built to integrate. Whether you're embedding journeys into your own site or connecting with external tools, our API suite ensures smooth, secure data flow across your ecosystem.

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API

Connect and Deploy
  • Full API suite for embedding sales journeys and accessing data
  • Seamless integration with CRM, live chat, and partner systems
  • Supports custom front-end implementations and workflows

07Reporting & Insights

Data is at the heart of smart decision-making. Magenta offers powerful reporting tools and real-time data access to help you monitor performance and optimise pricing.

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Reporting

Magenta Reports
  • Customer reporting building tool
  • Operational Dashboards
  • Standard or bespoke data sources
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Reporting

Reporting API
  • Access to separate reporting database
  • Real-time data – Enquiries, Quote Results, Sales, MTAs and Cancellation
  • Integrations to third party analytics tools
Reporting

08Governance & Security

Security and compliance are built into Magenta’s core. With robust access controls and certified infrastructure, you can operate with confidence.

Governance
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Governance

Compliance & Security
  • ISO27001, GDPR, and PCI DSS compliant
  • Role-based access, audit logging, SSO/MFA
  • Annual Disaster Recovery testing with defined SLAs
  • Hosted on Microsoft Azure with disaster recovery and penetration testing

Your multi-vertical Policy Admin platform

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Travel Insurance

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Pet Insurance

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Gadget Insurance